Originally a fashion designer in South Korea, Jiyun moved to the UK where she moved into textile design, selling her designs to various designers including Valentino in Première Vision and Pitti Filati.
Having spent a few years as a textile designer Jiyun wanted to experiment using experience from textile design and a passion for pattern cutting studying MA Fashion Design and Technology course at London College of Fashion. The collection is strong and mature, emulating her experience within the industry. Jiyun admires Issey Miyake and Yohji Yamamoto who captured the architectural drama with great understanding of garment construction.
I am inspired by the barefoot dancer Isadora Duncan’s spirit, poetic dance and the intangible forms of her dress movement. My philosophy and avant-garde spirit is expressed in clothing. When the body moves the clothes fold, drape, details appear and disappear…and never stay in one form. Beautiful moments are frozen, such as the moment when garments are asymmetrical and unusually twisted or some parts of the garment are folded away missing.